When you run a business, you probably already know that appearances can make a huge difference, right? Actually, as a solopreneur, you might feel the pressure to seem bigger and busier than you are. After all, the bigger you are and the busier your work is, the more successful you are, right? Well, to a degree, yes, there’s some truth to this because it shows how dynamic your business is and how high in demand you are. Besides, for any business, going to a trade show or any industry event always helps you show your success. 

It’s awful to think, but for whatever reason, a solopreneur is respected, but at the same time, there’s still this (untrue) stigma that they’re not all that official. But if you want to build a strong online presence, then you have to show you’re a hit, right? 

You have to show you’re a success so you can get more demand, right? Well, the good news is, you can totally pull it off! So, with that all said, here’s how you can make your one-person show look like a bustling enterprise.

Use “We” in Your Content and Webpages

One of the simplest tricks to give your business a larger feel is to use “we” instead of “I” in your content. It sounds way too simple, right? Well, this subtle shift in language suggests that there’s a team behind your brand. 

For example, instead of saying, “I can help you with your marketing needs,” say, “We can help you with your marketing needs.” This not only makes your business sound more substantial, but it also instills a sense of collective expertise and reliability. It’s a small change with a big impact.

Use AI and Bots for Rapid Responses

One thing that’s not fair, but there’s nothing you can do about it, is quick responses. Customers don’t want to wait. Actually, they better not wait; they can’t, and they won’t! The longer they have to wait, the worse it looks on you! So, there’s only one of you. You’re trying to do what you do best, but yes, you’re going to have to juggle, and that’s going to be such a struggle! You can’t do it! It’s next to impossible!

But thankfully, we’re living in a time when AI exists! Yes, nowadays, there’s an AI phone answering system that you can use for calls, but that’s not all. You can’t forget about chatbots. They’re heavily pushed nowadays, but for good reason—there needs to be availability 24/7, and humans can’t do that!

Using AI and chatbots can make your business seem like it has a dedicated customer service team ready to handle inquiries around the clock. Chatbots can answer frequently asked questions, guide visitors through your website, and even assist with troubleshooting. This level of responsiveness not only enhances the customer experience but also gives the impression of a well-staffed business. The goal is to look bigger; with this, you’ll look like a massive company!

Have a Very Professional Brand and Appearance

As you already know, first impressions matter, especially online. Solopreneurs oftentimes have a look at this, but it’s not a look per se. You can tell if someone DIYed everything on a shoestring budget (which they’re known for). You can’t do that if you want to look big!

That is why you need to look into investing in professional branding and content, which can make your business appear more established and credible. You’ll need to start with a sleek, modern website design that’s easy to navigate (you can usually DIY this, but can it still be a success), but everything else, like photos, videos, graphic design, and content? 

Well, try to avoid DIYing those and instead hire a professional. You want to look big and professional on social media, and this is how you do it.