Whether you are a budding author looking to build an audience for your new novel, or you are an artist hoping to turn your passion into a career – online marketing is a useful tool.

Building a personal brand online has never been easier and since the inception of social media into our lives, it is now so much easier for you to create a name for yourself and start building a business that is successful and pays.

Today we want to look at some of the different things you can do to start building your brand online, and how you can reach your target audience and start finding some serious success.

Make a Beautiful Instagram Feed

Instagram is one of the most used social media platforms in the world and if you want to create a brand, building a beautiful Instagram feed is essential. If you want to make a good impression you should choose a theme and stick to it, and then start sharing your images in a gallery with your followers. You can add hashtags to gain more exposure; and look towards some beautiful feeds to gain some inspiration for how to style your own. Instagram is a powerful tool to use so make sure you use it right!

Pay Attention to Reputation

An online reputation management agency will be able to assess your work so far and they will also be able to quell any negativity towards your brand. By using an online reputation management agency to monitor your online presence, you’ll be able to post and share safe in the knowledge that nothing is going to ruin your reputation to the outside world.

Engage With Your Audience

As a personal brand, it is so important for you to reply to comments on your posts as well as talk to your fans throughout the year. This will not only improve your reputation but people will start to feel a connection to you and your business and as a result they will want to support you and give you their business. Engagement can really be the turning point for you and will help you to build a great audience.

Share Your Story

As an individual it is always a good idea for you to share your story and share things about your everyday life. These things will allow you to form a stronger connection with your followers and this will help you to build your own community of like minded people. Many influencers who have a community like this build friendships and this can be a wonderful thing for you as well as those who choose to follow you on your journey.

Have Fun

The most important thing for you to do online as a personal brand is to have fun and post things that resonate with you. You are an individual and this means you don’t have to comply with a company’s rules – do what feels right for you and this will help people flock to your brand.