Many marketers will tell you that ‘content is king’. In other words, if you want to attract customers in this digital age, creating content is essential. This could include blog posts, videos or social media posts.

On top of creating unique content, you ideally need to be creating content regularly. This helps boost SEO and social media engagement. But just how can solo entrepreneurs find time to create this content?

AI tools can be the solution. Using complex algorithms and access to swathes of data, modern artificial intelligence is able to perform creative tasks previously only possible to do manually. This post lists a few examples of how this could help you with content generation.

Content ideas

First, you need content ideas. There are many AI tools that can help you come up with ideas. The most renowned is Chat GPT – produced by Microsoft and Open AI. This chatbot is able to answer all kinds of complex questions, including being able to provide inspiration for content ideas. 

Chat GPT 3.5 is one of the latest models and could be worth trying out if you are stuck for content. Don’t be afraid to get specific with questions, such as ‘what are some great summer blog post ideas for a ski hire company?’.

Copywriting

Many generative text AI tools like Chat GPT can even write entire blog posts for you based on a text prompt. While this sounds like a great way to generate blog content, it should be noted that AI tools have their risks in this regard – including accidental plagiarism and issues with factual inaccuracy.

This is why it’s better to use AI to draft content – allowing you to personalise and edit it. AI can also be useful for coming up with titles and helping you to find creative ways of including keywords into text. The likes of Jasper.AI are some of the most advanced tools in this reward, while Grammarly is great for making sure text reads well. 

Social media content

Various AI tools can help to make social media marketing easier. The likes of Chat GPT can help you to come up with captions and hashtags. Tools like Buffer are particularly catered to social media and have all kinds of useful functions.

You can also use AI to optimise when social media is published on social media. For example, tools like Social Champ have a ‘best time to post’ feature that recommend the best time to post content based on previous performance of posts. 

Image generation

You may have seen many of the realistic images created by AI in recent years. AI tools like Midjourney can be effective at creating images to use within your content if you can’t find the right stock image. However, you need to be careful of how you use these images.

Real photos and human-drawn illustrations are still a better option when it comes to many forms of marketing. However, AI can be useful for generating images for blog posts.

Video production 

Can AI generate videos yet? AI animation is still fairly rudimentary, however AI can be used to edit and assemble videos using stock media, generative text AI and text-to-speech technology.

Synthesia is one program that can automatically generate explainer videos and listicle videos using a library of stock images and stock music. It can also write scripts and provide a voiceover using a realistic text-to-speech converter. You still have the power to manually edit these videos after and add in your own media if you like – making this a great video drafting tool if nothing else. This could greatly speed up the process of creating video content.